If it werenât for the GTO that failed to sell, the
Bonhams & Brooks auction at Gstaad, Switzerland, would have been
called a great success. By raising their own bar and trying to sell a
car for $10 million, B&B created a kind of "all or nothing" scenario.
In the eyes of the collector car world, if they sold the GTO, nothing
else that crossed the block would have mattered. Conversely, if they
failed to sell the car, no matter how the rest of the auction went,
B&B would have failed.
Gstaad is a terrific place to have a high-end auction, and Switzerland
is a pretty nice place to be just a few days before Christmas. I was
surprised at howfew Americans were there aside from Chris Renwick,
recently departed from Symbolic, Rick Anderson, curator of the
Chinetti collection, and myself, it looked like the rest of the
audience was completely European. A large number of dealers were in
attendance, looking to snap up undervalued cars for their inventory.
Forgetting the GTO, this was a great auction if you were selling a
Daytona Spyder, and a terrible one if you hoped to get big bucks for
your Boxer. B&B got all the money for the 1971 365 GTS/4 Daytona
Spyder S/N 14761, magnificently restored, when the hammer fell at
$450,291. To put this price in perspective, the 365 GTS/4 S/N 14395,
in similar condition, sold for $100,000 less just sixty days earlier.
Additionally, the 250 SWB California Spyder S/N 3007 brought a strong
price at $1,319,945, showing once again that the prices of these cars
continue to march upwards.
Conversely, the buy of the auction was the 1965 Ferrari 500 Superfast,
S/N 6043, which sold for a mere $265,741. Bought new by Lord Hanson,
it came with its original delivery papers and virtually every piece of
paperwork documenting its entire life with Lord Hanson.
This LHD car had only 12,000 original miles, and was extremely
handsome in its original color, a British Racing Green variation so
dark it almost looked black. Set off with a black interior, the car
was a real head-turner, and it was a nice change to see a V12 Ferrari
in something other than red. By way of market comparison, a very
similar 500 SF, S/N 6039, recently sold for over $365,000.
Many of the lesser, serial production Ferraris at the event, such as
the 246 GT S/N 2224, sold cheap. It went for $45,479 to a dealer from
Marseille, who told me he believes it will sell quickly in the $75,000
range. The 365 BB S/N 17641 sold for just $53,508, presumably to the
trade, and weâll most likely see it advertised soon in the $70,000
range. The Mondial, 208 and the pairs of 308s and Testarossas all went
away at wholesale prices (see Richard Hudson-Evanâs complete review,
page 33), again generally to the trade, and will all be shortly
gracing various showrooms around Europe at higher prices.
The automotive equivalent of a Cezanne or Van Gogh at a top-rank art
auction, the 250 GTO S/N 4293 was well presented and glorious to
behold. I am told that one of the bidders was willing to go very close
to the announced $10M reserve, but there were no other bidders there
to force the price. Whereâs that aggressive chandelier when you need
it? The bid price of $7.7M was, in my opinion, just not enough for
this sterling car, and I expect weâll hear of it selling nearer to the
estimate over the next few months.
Consigning the GTO and publicizing it heavily was a risky move on the
part of B&B, but necessary as they continue to compete at the highest
levels against RM and Christieâs. When Dermot Chichester hammered down
the 330 P3 at Pebble for $5.6M, it gave Christieâs bragging rights for
the year. B&Bâs Christmas attempt to be the Grinch and steal the title
of "seller of the yearâs most expensive car" came close, but not close
enough. |